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In addition to the main Mandarin report, sophisticated bolt-ons are available to complement the main research for your school. These are specifically designed to augment the market profiling provided by Mandarin and add significant value to the core service.

Competitor Profiler

The Competitor Profiler gives you valuable information about the impact of your competitors’ recruitment behaviour on your catchment. Comparing this with Mandarin’s core findings allows you to target areas of good potential having made proper allowances for competitive pressures. Competitor Profiler has two parts.

Part one:

defines your true competitors, whether independent or maintained
analyses their fees and pupil numbers
calculates the impact of their competition over each part of your catchment area.

 and part two

assesses their strengths and weaknesses
reviews their marketing

Regional Profiler

The Regional Profiler gives a more detailed economic and social analysis of your region. This analyses the local and regional trends regarding areas such as:

employment
wealth creation
infrastructure development
local Authority and Regional Assembly strategies and plans
population flows

Transport and Travel Profiler

The Transport and Travel Profiler provides you with an analysis of the transport infrastructure of your catchment, comparing it with the market potential identified by Mandarin.  It assists you in defining your own transport systems

Implications and Applications Interpreter

The Implications and Applications Interpreter is the additional service that provides you with a complete and in-depth assessment of the findings of Mandarin, presented to you at your school by an mtmconsulting consultant.

Provides a half-day presentation and discussion including:
 
structural analysis of the independent education sector
review of national political, economic, social and demographic factors
assessment of the competitive forces affecting the sector
presentation of the findings of Mandarin in the context of the national picture
interpretation of Mandarin in terms of implications for future recruitment
explanation of the practical applications and next steps for your school.