
In addition to the main Mandarin report, sophisticated bolt-ons
are available to complement the main research for your school.
These are specifically designed to augment the market profiling
provided by Mandarin and add significant value to the core service.
Competitor Profiler

The Competitor Profiler gives
you valuable information about the impact of your competitors’ recruitment
behaviour on your catchment. Comparing this with Mandarin’s
core findings allows you to target areas of good potential having
made proper allowances for competitive pressures. Competitor
Profiler has two parts.
Part one:
• defines
your true competitors, whether independent or maintained
• analyses
their fees and pupil numbers
• calculates
the impact of their competition over each part of your catchment
area. |
and part two
• assesses
their strengths and weaknesses
• reviews
their marketing |
Regional Profiler

The Regional Profiler gives a more detailed
economic and social analysis of your region. This analyses the
local and regional trends regarding areas such as:
• employment
• wealth
creation
• infrastructure
development
• local
Authority and Regional Assembly strategies and plans
• population
flows |
Transport and Travel Profiler

The Transport and Travel Profiler provides
you with an analysis of the transport infrastructure of your
catchment, comparing it with the market potential identified
by Mandarin. It assists you in defining your own transport
systems
Implications and Applications Interpreter

The Implications and Applications Interpreter is
the additional service that provides you with a complete and
in-depth assessment of the findings of Mandarin, presented to
you at your school by an mtmconsulting consultant.
Provides
a half-day presentation and discussion including:
| |
| • structural
analysis of the independent education sector |
| • review
of national political, economic, social and demographic
factors |
| • assessment
of the competitive forces affecting the sector |
| • presentation
of the findings of Mandarin in the context of the national
picture |
| • interpretation
of Mandarin in terms of implications for future recruitment |
| • explanation
of the practical applications and next steps for your school. |
|